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Career Opportunity

Marketing Specialist

Marketing Specialist

San Diego, CA, USA

Job Summary

Cyth Marketing seeks to drive innovation and growth. We are seeking a highly skilled Marketing Specialist with strong content creation and conceptual strategy attributes to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive strategies that drive brand awareness, lead generation, and customer engagement, all governed by a highly data-oriented approach to improving company performance.

Job Description:

Cyth Marketing seeks to drive innovation and growth. We are seeking a highly skilled Marketing Specialist with strong content creation and conceptual strategy attributes to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive strategies that drive brand awareness, lead generation, and customer engagement, all governed by a highly data-oriented approach to improving company performance.

Cyth Systems is an Engineering Integration Company headquartered in San Diego, California specializing in Automated Test Equipment (ATE), Embedded Control Systems, and Machine Vision Systems for over 20 years.  We enjoy working with great customers both small and large, from nearly every industry, doing interesting and engaging engineering projects week after week.  We combine a small business family feeling with a world-class engineering team, and customers appreciate both the personal and professional treatment we bring to their projects. We believe this makes Cyth a great place to build a satisfying and long-lasting career where we get to follow our natural interests and passions every day.

Responsibilities/Skills and Experience:

  • This position requires a Bachelor’s or Master’s degree in marketing, communications, or a related field.

  • Seeking two to six years of experience with detailed marketing of B2B technology products and services.

  • The key attribute for any Cyth employee is a strong desire for learning, leading, and building customer success, which contributes to personal growth and company success.

  • Demonstrated creativity and skill in content creation and conceptual design for the development of marketing collateral and digital content.

  • Strong verbal and written skills in a highly technical environment in building email campaigns, sales-support collateral, case studies, datasheets, webpages, landing pages, social media posts.

  • Ability to create compelling presentations on highly technical topics that are relevant to our strategy and that contribute to the success of our sellers.

  • Be passionate about creating written content on highly technical topics that are relevant to our strategy and contribute to improving rankings in organic search and overall SEO performance.

  • Strong analytical capabilities in support of creating, updating, and presenting weekly or monthly performance metrics.

  • Experience in developing and hosting marketing events and seminars to attract customers.

  • Ability to work independently, self-manage and complete many assignments and activities in fulfillment of SMART Goals.

Optional Skills and Experience:

The following items would also be an advantage, but can also be learned through training:

  • Experience with products from National Instruments (NI) – now part of Emerson, such as LabVIEW, RIO, PXI, Modular Instruments.

  • Knowledge of the best practices and optimization of email campaigns, social media, and ad spend.

  • Ability to conceptualize and execute complex marketing strategies.

  • Knowledge of Marketing-related software and tools (ZoomInfo, ZOHO CRM, Canva, Adobe Suite, Digital tools, AI).

  • Artistic design sense, styling, making datasheets and webpages compelling and easy to understand.

  • Experience with engineering services, custom engineering, product design, embedded control systems, automated test equipment.

  • Experience working in multiple customer verticals.

Physical Requirements:

This position requires:

  • Ability to work in-office full-time in San Diego, CA.

  • Valid driver’s license and reliable transportation.

  • Prolonged periods sitting at a desk and working on a computer.

Other Details

Schedule:

  • Typical week is 40 hours per week

Job Type: Full-time

Salary: $80,000 to $90,000 per year

Benefits:

  • 401(k) matching

  • Dental insurance

  • Health insurance

  • Life insurance

  • Paid time off

  • Vision insurance

Schedule: 8-hour shift

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